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LeBron James, The decision

· 1d · on MSN

LeBron James reveals answer to ‘The Second Decision’ — and it’s not retirement

The announcement was made as a parody of “The Decision,” a widely criticized television event James and his team produced when he left for the Miami Heat in free agency.

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LeBron James' viral 'decision' turns out to be an ad, not retirement

E! Online on MSN · 1d

Is LeBron James Really Retiring? The Truth About His “Decision"

LeBron James' big decision No. 2 turns out to be ad campaign

LeBron James had another "decision" to announce.

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Fans React to LeBron James ‘The Second Decision’ Being an Ad: ‘Why Would You Play Like That?’

LeBron James' 'Second Decision' is another example of pervasive celebrity ad culture

LeBron James' 'decision' announcement was simply an ad for Hennessy

James' "decision of all decisions" Instagram post has more than 1.3 million likes in less than 24 hours.

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LeBron James' 'Second Decision' not retirement

LeBron's 'decision of all decisions' a PR stunt