Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...

Paramount Skydance wants to battle Amazon and Google for digital ad dollars. And to do so, it has lured one of Amazon’s top ...

Amazon is exploring offering technology to help other apps and sites sell ads in AI chatbots, according to two people who ...

Add Yahoo as a preferred source to see more of our stories on Google. Amazon released a new Super Bowl commercial featuring Chris Hemsworth and Elsa Pataky to introduce Alexa+, underscoring how the ...