Lacoste is swapping out its signature crocodile logo with 10 other animals, all on the endangered species list, for a limited time. The “Save Our Species” collection, in partnership with the ...

Lacoste, the crocodile-logo polo shirts that were practically issued to people coming of age in the 1980s, is opening its second Illinois store next month in Westfield Old Orchard in Skokie. After ...

The crocodile is back – on authentic, high-quality Lacoste polo shirts. A licensing agreement, which saw the little green Lacoste crocodile affixed to a variety of less exclusive sportswear over the ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Ever wonder how the crocodile ended up as the brand ambassador for a ...

For Lacoste’s spring 2018 85th anniversary show in Paris, the label transformed its name into a runway installation. Now Mathias Augustyniak and Michael Amzalag of graphic design duo M/M Paris have ...

The iconic crocodile logo on Lacoste polo shirts is going away. At least temporarily - and for a good cause. The brand announced the crocodile will be replaced by designs of 10 endangered animal ...

Lacoste is making a significant change to its US Open tennis kits in honor of Novak Djokovic. Djokovic has been a Lacoste brand ambassador for years. In an unprecedented move, Lacoste is removing the ...

Branding is fragile, which is why so many companies have undermined their brands with a single foolish move. You might think the news today that Lacoste removed its trademark crocodile from a limited ...

Tim Clapp was only 5 years old when his grandfather, George Carens, died. But he remembers him well. George Carens (right) with Ted Williams (middle). Carens covered sports for more than five decades.

Netflix and Lacoste are seeking to elevate fandom wear with a new collection inspired by eight of the streamer’s top properties. Articles of clothing inspired by “Stranger Things,” “Bridgerton,” ...