The new smart bricks will launch in March with three Lego Star Wars sets.

Legos now come with engine sounds, laser-shooting noises, and humming lightsabers.

Build first, then play in a galaxy far, far away ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

LEGO is bringing new interactive elements to their sets, starting with Star Wars, which will get a SMART Play: Darth Vader's TIE Fighter. This new upcoming interactive build combines classic LEGO ...

The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...