At CES 2026, Lego revealed a whole new kind of brick - the Lego Smart Brick. Far more than just a light-up brick, Lego has ...

Progress doesn't have to mean complete reinvention.

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

When people talk about CES, they’re usually talking about the future — not toys. CES (short for the Consumer Electronics Show) is where tech companies go to unveil their next big ideas, from ...

LEGO released 8 Star Wars set with the latest SMART play innovation. The bricks can now react to your builds without needing ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

LEGO revealed its big push into interactive bricks last month alongside three other Star Wars Smart Play sets, all of which will launch on March 1. These include an X-Wing, TIE-Fighter, and a Death ...

Some vocal fans are labeling LEGO's new Star Wars set as anti-consumer, while acknowledging it may be the company's best ...

The next batch of LEGO Star Wars SMART Play sets revisit some classic builds, but they're all missing something important.

We have teamed up with Brick Fanatics to offer one lucky reader a £500 LEGO e-gift card to spend on whatever their heart desires.