Korea’s trendsetting fashion brands are going global. Matin Kim and Musinsa are moving to the world's biggest e-commerce ...

Why Korean Winter Fashion Works Everywhere. Korean winter fashion isn’t just about trends, it’s about pieces that never go ...

Hyemlee Lee of EENK and Young-Ju Lee of Nothing Written are creating collections that reflect their personal narratives while ...

Musinsa, South Korea's leading online fashion retailer, has achieved major success with its Musinsa Tokyo Pop-up Store 2025, drawing over 20,000 visitors in its ...

Lightweight Paddings Shift from Black to Bright Colors in Fashion Trend MZ Generation Fuels Demand for Light Gray, Pale Blue ...

As a longtime follower of South Korea’s fashion scene, my eyes are always glued to the streets of Seoul when March and October roll around. South Korean designers have proven themselves to be ...

The playbook for the Korean Wave in China, once fluent in the lucrative language of beauty, is now turning a new page in ...

It's a manicure that works for both minimalists and maximalists. 'You can dial the sheerness up or down depending on what ...