Clad in an elegant kimono of pale green, tea ceremony instructor Keiko Kaneko uses a tiny wooden spoon to place a speck of ...

A centuries-old practice rooted in mindfulness and impermanence now finds itself repackaged as a global lifestyle aesthetic.

(The Conversation) — Social media has turned traditional Japanese matcha into a commercial trend, though its roots lie in Zen Buddhism. A scholar of premodern Japanese literature unpacks that history.

Driven by the surging global demand for matcha, Japan’s overall green tea exports surpassed 10,000 tons in 2025 for the first ...

Forbes contributors publish independent expert analyses and insights. Akiko Katayama covers Japanese food and culture. Matcha has taken the U.S. by storm. But not quite in the way traditionalists ...