Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Add Yahoo as a preferred source to see more of our stories on Google. The original "Jake From State Farm" commercials from 2011 were a big hit for the insurance company, despite their simple premise.

You’ve seen him rubbing elbows with celebrities and NFL players on TV, and you’ve also seen him acting like the good neighbor he is — even when haunted mansions are involved. But does Jake from State ...

Such concepts ought to be explored, says Hudson. The key to such alliances is “to be able to find the right match,” between commercials and content, she adds, calling the appearance of the character ...

In 2011, there was one word on everyone's lips: khakis. And it was all thanks to State Farm. And, more specifically, a man who simply went by the name.... of Jake. Watch what happens when a 5,000kg ...