In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Studios claims the top spot in spending for “The Mummy.” ...
TV/media measurement company iSpot.tv has renewed its deal with Vizio’s data business, Inscape, under a new seven-and-a-half-year agreement. According to iSpot, Vizio/Inscape's footprint is 7.7 ...
TV advertising analytics company iSpot.tv has added TV attribution data to its service -- connecting TV exposure of commercials to consumers' digital brand activity. Attribution data will address 10 ...
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