The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Through influencer marketing ...

Influencers bridge the gap between brands and their target audience, humanizing a brand and creating an emotional connection that traditional advertising struggles to achieve. Studies show that ...

Concordia University Chair in Consumption, Markets, and Society, Concordia University and Professor, Management, University of Bath, Concordia University Concordia University provides funding as a ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Sonic’s new “Coke Your Way” campaign features Benny Blanco, Machine Gun Kelly and Jessie Murph to highlight drink customizations. This new portfolio school aims to fill a widening gap in training ...

There’s a lot of chatter about the future of influencer marketing. And with so many changes in the social media landscape, I often have brands asking me if I think it’s still worth investing in. As ...