Infinite scroll has become a darling feature of websites, rolling out on new platforms every day, streamlining content consumption for readers who will never have to hit a “next page” button again.

Social media is “designed to keep our eyes on it – in order to make us look at advertisements”, said Professor Robin Banerjee, who led the research. This means “we’ve got this very, very clear pattern ...

It's going to be a little harder to see more results the next time you Google something. According to SearchEngineLand, Google Search is killing infinite scroll in search. Infinite scroll has already ...