For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

If you are the product marketing head of a B2B company, you must already be using a lifecycle management software for managing the various stages of a product’s lifecycle. This includes product design ...

To build successful marketing campaigns that yield results, it's crucial to deeply understand one thing: how people search for solutions to their problems. From research through physical documents to ...

Inbound customer campaign strategies focus on building relationships with potential and established customers. Relationships are built on honesty and respect. For an inbound marketing campaign to work ...