Ice fishing gear is marked way down for Black Friday including Clam shelters, $100+ off augers, 50% off rods and reels, and ...

Come deep winter in the north country, the steady, ongoing noise of an outboard engine making its way across the water is replaced by the short, high pitched roar of an ice auger, growling its way ...

Get ready for ice fishing season with this full gear-prep checklist. Shelters, augers, electronics, lures, rods, reels, ...

We may receive a commission on purchases made from links. Ice is a lot harder than dirt, so you need a tough auger that's driven by a powerful rotary tool if you want to break through. It doesn't ...

Finnish fishing tackle giant Rapala VMC Corp. has acquired StrikeMaster Corp. of Big Lake, Minn., a leading supplier of ice augers, in a deal that gives Rapala the proverbial opening in the ice ...

DE PERE, Wis. (WBAY) - Despite today’s summer-like fall weather, it won’t be too long before ice anglers start getting their gear ready for winter. And for some, that will include a De Pere man’s ...

The STIHL BT 131 earth/ice auger is a high performance and lightweight product for professionals.

Zach Zech, left, and Keith Hoff, both of Eskimo/Ion ice fishing, prepare an ice auger for display for the Arrowhead Ice Fishing and Winter Show on Dec. 9, 2021. This year's show is Dec. 9-11 at the ...