The 2026 Six Nations will again be shown live on free-to-air channels in the United Kingdom after ITV and the BBC renewed their combined deal to show the competition. One match per round will be ...

ITV is to screen ads during live action of England rugby matches for the first time this week, it has announced. Samsung and Virgin Atlantic will be the first brands to trial the new format during the ...

ITV is launching a new advertising format during the 2026 Men’s Six Nations. First announced at the ITV Palooza in November, picture-in-picture ads are being debuted during the international rugby ...

The nations are split into two geographic conferences, with the Northern Hemisphere sides hosting the first three rounds in ...

As the final weekend closed on the 2026 Guinness Men’s Six Nations, ITV has reported that it “dominated the tournament”, accounting for four of the top five performing fixtures. Produced by ITV Sport ...

The Six Nations Rugby Tournament consists of five weekends of rugby matches between six of the northern hemisphere's top national teams, and the first matches of the 2026 tournament begin this week.

England’s victory over Wales in the Guinness Men’s 6 Nations on February 7th delivered ITV’s biggest peak audience of the year so far with 5 million viewers across ITV1 and ITVX. Produced by ITV Sport ...

Austin Healey claims there is "no trust" between England's rugby players and coaching staff, going on to label Maro Itoje's yellow card against Italy as "criminal". England's 23-18 defeat to Italy on ...

One match per round will be carried by the national broadcaster with all other games on ITV, which has established itself as the home of international rugby for the foreseeable future after striking ...