Cracker Barrel tried to reassure customers Monday that its values have remained the same after it received criticism following a new logo reveal and general brand refresh. The company promised ...

After days of intense backlash, most recently from President Donald Trump, Cracker Barrel is scrapping its new minimalist logo. “We thank our guests for sharing your voices and love for Cracker Barrel ...

The 93-year-old co-founder of Cracker Barrel blasted the homestyle restaurant chain’s execs for allowing changes that damaged the 56-year-old business as he urged CEO Julie Felss Masino to leave the ...

Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of ...