IBM has paused advertising on X after a report found that the tech company's ads were placed next to antisemitic content on the platform formerly known as Twitter. Stream NBC 5 for free, 24/7, ...

Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...

The software uses AI to determine creative campaign elements to help drive engagement and conversion for a specific audience. It also aims to analyse campaign results based on creative and audience ...

As part of the growing partnership between Facebook and IBM Commerce, IBM marketing cloud clients will be able to use the social network’s ad capabilities, such as Custom Audiences, in conjunction ...