How many times have you seen the image of a clueless, clumsy, bumbling, fumbling dad? It’s a classic media stereotype in comic strips, TV shows, movies and commercials. But, it’s no longer featured in ...
As a father of a one-year-old who is also an NBA fan and a sneakerhead, Giannis Antetokounmpo's newest ad feels like a move engineered specifically for my algorithm. Antetokounmpo and his daughter, ...
After a rise in body positivity in recent years, many marketers appear to be pulling back on featuring diverse body types; and those that are inclusive aren't talking about it. Kimberly-Clark Corp., ...
Procter & Gamble charges in a lawsuit filed Oct. 2 that ads for Kimberly-Clark's Huggies make false claims about the comparative fit and comfort of Huggies compared to P&G products, including Pampers ...
GREEN BAY, Wis. - A dispute between disposable diaper makers wound up in court. Cincinnati-based Procter & Gamble Co. filed a complaint Tuesday to stop "Brick Baby" TV spots by Kimberly-Clark Corp.
The new Huggies ad campaign is almost like the baby answer to Kotex’s tampon ads: replacing dreamy reverence with humor. Too bad ABC rejected the word “pooping”! Which even the Times will say. Huggies ...