Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

A sales funnel is like a one-way street where customers go in and some come out as buyers. A flywheel is more like a spinning ...

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

Explore how content marketing for startups will help to make your brand more visible on Google and build trust among the ...

In today’s online world, getting your small business noticed isn’t just about having a website—it’s about strategically positioning yourself where potential customers are looking. Content marketing ...

When someone is loyal to your brand, they are more likely to buy products from your site and interact with your company across multiple marketing channels. If you manage to build loyalty, you can ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Content marketing is the process of planning, creating, publishing and sharing content useful on multiple platforms, predominantly in the forms of blogs, newsletters, social media posts, emails, and ...

1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at a staggering rate. And while there are countless AI tools available to help with a wide ...

This guide is designed to show you how to use ChatGPT to create a marketing plan for your business. In the fast-paced digital landscape, businesses are continually seeking innovative ways to stand out ...

How AI Is Revolutionizing the Marketing Landscape (and How to Use It Ethically) The marketing landscape is undergoing a significant transformation due to rapid advancements in AI. Amidst this ...

Sometimes it's not what you say but how you say it. B2B marketers often learn this the hard way... if we learn it at all. The truth is you can have all the right information. All the right benefits.