Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

November is Epilepsy Awareness Month, when awareness is raised for a condition that impacts nearly three million adults in the U.S.That's one percent of all adults, while nearly 500,000 kids in the ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group increases its spending power. Hi-Chew may be 50 years old, but the Japanese ...

FEBRUARY IS TEEN DATING VIOLENCE AWARENESS MONTH. THE PROBLEM IS MORE COMMON THAN YOU MAY THINK. NATIONWIDE, 1 IN 3 PEOPLE EXPERIENCE ABUSE FROM SOMEONE. THEY’RE IN A RELATIONSHIP BEFORE THAT’S WHY ...

A popular national brand has joined a Philadelphia kidney patient and advocate to raise awareness and save lives.

A Georgia high-school student is trying to raise cancer awareness 30,000 feet in the air. He hopes his in-flight message will save lives. We’re nearing the end of lung-cancer awareness month. Soneesh ...