If all Adidas had were Anthony Edwards, it could still very well be poised to be the front-runner in basketball shoes for years to come. The 22-year-old Minnesota Timberwolves guard has firmly taken ...

While the footwear industry continues to indulge in retro designs, one brand tends to stand out against the rest. For many ...

The NCAA's prestige programs have found creative ways to funnel more NIL money to their athletes. Apparel companies are among ...

The story of Adidas Terrex — and of the brand’s overall presence in the outdoors — is one of evolution. The German athletic giant’s history in the outdoor market dates back to 1934, when founder Adolf ...

Samuel L Jackson, Kendall Jenner, Lamont Yamal and more are the new superstars for Adidas.

Annie Barrett has a playbook to ensure Adidas Originals is always part of the conversation, from the runway to the World Cup.

With some of the LPGA's best golfers on its roster, such as Rose Zhang, Adidas is celebrating the league's 75th anniversary in style. Alongside the growth in competition and opportunity, golf has seen ...

Adidas was happy to call in a favour when it came to signing Lamine Yamal. The sportswear giant rented out a huge office space in Barcelona and several of its top executives flew in to meet the ...

The 2024 adidas Track Nationals will bring hundreds of student-athletes to Greensboro, North Carolina, from June 14-16. Here’s how to follow the action. School may be out for the summer, but that ...