Best Western International, the 69-year-old hotel company that started modestly with roadside inns, is re-inventing itself with a new name, logos and brand. Best Western Hotels and Resorts, as it will ...

Turns out a lot of thinking goes into the color palette of luxury hotels, and there's a good reason why so many use black, gold, and blue. The Skift New Luxury column is our weekly column focused on ...

WHY IT RATES: Travelers who stay at Sheraton properties should be taking note of the logo change for the popular hospitality company.-Donald Wood, Breaking News Senior Writer. Marriott International, ...

After 22 years with its iconic blue and yellow logo adorned with a red crown, Phoenix-based Best Western International introduced new logos and a new name Tuesday at its annual convention. The company ...