Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared generic, static information about a property. Google said Monday it had changed that by ...

Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the introduction of a new campaign type. There is also a new Hotel Center for ...

After running its Hotel Ads offering in beta last year, Bing Ads is going to be rolling them out in general release. Bing Ads’ initial partner is travel advertising platform Koddi, which also ...

Google Ads will stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024. Google says this is because third-party cookies are being phased ...

Google has all the tools, including a giant search engine, to make its mark in hotel metasearch and its competitors are starting to really feel it. The only hope for rivals is a hail Mary to ...

Google announced for hotel ads they are now opening the commission (per stay) program for global participation for all Google Ads hotel advertisers. In addition, Google Hotel Ads can now be filtered ...

Google announced a new Hotel Booking Links program was formerly offered through the Hotels Ads system. Hotels and travel companies are encouraged to join. Current Google Hotel Ads advertisers don’t ...

Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads. Hotel campaigns are a continuation of Google’s marketing efforts that began in 2010, when sponsored ...

Photo Caption: A still image from Choice Hotels' latest marketing blitz. This example shows actor and writer Keegan-Michael Key pitching the Comfort Inns & Suites brand. Source: Choice Hotels. Choice ...