Lululemon ($LULU) stock rose to over 5% in premarket trading as investors cheered the brand’s move into professional sports ...

“Our partnership with Ororo continues Bauer’s commitment to collaborating with premium brands that extend into hockey ...

The commercials you see for student athletes going pro in areas other than sports is a very common experience. One former Michigan hockey player and his friend have proved just that. Realizing that ...

The Quinnipiac Bobcats are the 2023 NCAA Men’s Hockey National Champions for the first time in school history after defeating Minnesota 3-2 on Saturday night in overtime. Jacob Quillan scored 10 ...

Joe Montana, Nick Foles and other former players will be featured in the marketing for the licensed apparel and accessories ...

The University of Massachusetts Minutemen are your men’s NCAA national champions. Now, it’s time for UMass fans to start scooping up all the sweet, sweet gear to celebrate the school’s victory. You ...

Hockey Canada have unveiled the shirts their teams will wear at the 2018 Olympic and Paralympic Games in Pyeongchang. The jerseys, designed by American sportswear giants Nike, will be worn by their ...

The New Jersey Devils are turning a viral moment with one of their biggest rivals into a marketing opportunity. Two weeks after New York Rangers MSG analyst Steve Valiquette blasted forward Jack ...

The Bakersfield Condors must need a little help getting puffed up before a game, because on November 16, the minor league hockey team will don “puffy shirt” jerseys for a night. These pirate-like ...