Hello Kitty Designer Steps Down After 46 Years as the Character's Primary Artist. Here's What's Next for the Brand

Yamaguchi had a major influence on the character's development through some key stages of success at Sanrio ...

Brunch Dropped a Dreamy Hello Kitty Collab Featuring ‘Extra Plush’ Robes, Slippers, & PJs — Here’s Where to Shop

Earlier this month, Brunch — the viral brand known for its ultra-cozy hotel-inspired slippers and loungewear — dropped a collection with “cool-girl” brand Parke, which sold out in minutes. Just when ...
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Scopely brings Hello Kitty and Friends to Monopoly Go in limited-time crossover

Scopely has unveiled a limited-time collaboration between Monopoly Go and Sanrio’s Hello Kitty and Friends to bring the ...

The Secret to Hello Kitty’s Half-Century of Success

Making friends has never been a problem for Hello Kitty, for whom 2024 marks half a century as one of the world’s most recognizable cultural icons. Countless millions have grown up surrounded by Hello ...