HYBE is taking its K-pop development model to India. The company behind BTS said it will launch an Indian division in September or October.

HYBE was asked if they still stand by the claim that there was no reverse viral marketing. To this, HYBE responded by saying, "The claim that we used reverse viral marketing is not true.

HYBE outlines multi-label strategy plans for BTS’ absence BTS will soon enlist to compulsory military service, with plans to regroup in 2025 By Gladys Yeo 18th October 2022 ...

YG Entertainment, SM Entertainment, and JYP Entertainment followed HYBE in second, third, and fourth positions, respectively. These companies also employ similar marketing strategies, drawing ...

HYBE’s mass production strategy to unfold in 2023 HYBE, originally established as Big Hit Entertainment Co. by Bang Si-hyuk, is a multifaceted company with a record label, talent agency, music ...

Hybe, the K-pop powerhouse behind BTS and NewJeans, said Wednesday that it has named Chief Strategy Officer Lee Jae-sang as the new CEO to lead the firm's push for global expansion and new growth ...

South Korean entertainment company HYBE, home to K-pop superstars BTS, has signed a music distribution deal with China's Tencent, the Seoul Economic Daily newspaper reported on Tuesday citing a ...

Hybe said Tuesday its plan to acquire rival K-pop company SM Entertainment is not part of any hostile merger and acquisition strategy and it can help SM artists advance to the North American ...