Why is the number of Apple Maps users so important? Because, according to Bloomberg's Mark Gurman in the latest edition of his Power On newsletter, Apple is once again considering the monetization of its Maps application.

While other options do exist, a good proportion of Apple fans are also making use of Apple Maps for their navigation needs. While alternatives like Google Maps and Waze do exist, many users take issue with some of the ways those brands operate.

Apple is again considering bringing advertisements to Apple Maps, as it is looking into more ways to monetize its mapping platform

Reports say that Apple is thinking about making money off of its Maps software by incorporating Apple Maps Paid Search

Apple is exploring ways to monetize its Maps app, according to Bloomberg’s Mark Gurman. In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to an all-hands meeting where the Maps team discussed potential strategies.

Macworld Open the App Store app on your iPhone and pretty soon you’ll spot an ad: I’m seeing one for Temu on the front page, and a search for “monster hunter” surfaces another for Honkai: Star Rail before we get to any games of that name.

It’s 2025, and somehow, Apple Maps still doesn’t have ads. While virtually all of the competition has implemented some form of advertisements in their mobile