Google’s cookie replacement, FLoC, is coming under heavy criticism from privacy experts. So what is the new browser tracking technology, what’s the problem with it and when will it arrive? Kate ...

Privacy web browser Brave and search engine DuckDuckGo recently announced plans to disable Google’s Federated Learning of Cohorts (FLoC) tracking method. Brave on ...

Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It’s a significant improvement over FLoC, but it leaks audience information ...

FLoC was supposed to obfuscate your activities by assigning you a FLoC ID based on your interests that grouped you with several thousand similar people. Opponents to the Google plan claim FLoC would ...

Google’s Privacy Sandbox aims to create a framework for advertising across the open web that respects the users’ privacy while enabling marketers to continue to ...

Tbh I don't think FLoC is a /horrible/ idea, but I'm also a 'no 3rd party cookies', strict expirations, uBlock+Privacy Badger, kind of user. Since you know, my ...