Without properly tracking visitors to your website, you will not have the information needed to improve your content and your monetization results. Google Analytics is a tool designed to help ...

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your ...

With the Google Analytics website visitor statistics service, you can give other users access to the data for any of your monitored websites. To create a login for other users on Google Analytics, ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you ...

If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

(1/3) Publishers, ecommerce sites, and marketers rely on Google Analytics data to make decisions that affect their business. But very few understand the vulnerabilities of Google Analytics and how ...

The company has significantly updated its Web site-tracking tool with new features for enterprise-class users like filtering, mobile tracking, and more. CNET contributor Don Reisinger is a technology ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Opinions expressed by Entrepreneur contributors are their own. In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data ...