PONTE VEDRA BEACH, Fla. – The PGA TOUR and WHOOP, the human performance company, announced Wednesday an extension of their Official Marketing Partnership. The new agreement continues the WHOOP ...

Will Ahmed felt concerned and confused, but with more than 677,000 followers across Instagram, LinkedIn, X, and TikTok at his disposal, the 36-year-old did what any Millennial entrepreneur with an ...

Sabalenka Crushes Jovic in Straight Sets, Slams Grand Slam WHOOP Ban at Presser Match after match, Aryna Sabalenka is imposing her dominance at the 2026 Australian Open. Just two matches from a third ...

Carlos Alcaraz has been informed that he is not permitted to wear the fitness device he has been sporting on his wrist during the Australian Open. Alcaraz, who wore the Whoop device under his ...

The ongoing battle between Whoop and the Australian Open is escalating into a game of high-stakes hide-and-seek. Following the high-profile removal of the screenless wearable from the wrists of world ...

The Drum sat down with John Sullivan at Web Summit Qatar for a timely on-stage lowdown of Whoop’s community-based marketing strategy. If you didn’t catch the Australian Open finals last weekend, ...

WHOOP is firing back as controversy continues at the Australian Open, after world No. 1s Carlos Alcaraz and Aryna Sabalenka were asked to remove their wearable fitness trackers before competing in ...

Interview with WTA World No. 1 Aryna Sabalenka on her WHOOP partnership, US Open kit, and goals for the rest of the season. There's a way about Aryna Sabalenka that's led her to claim the coveted spot ...