It happens to all of us: we suddenly and inexplicably feel cheery or blue, even though our mood was quite different just moments before. Often the culprit is a subliminal cue, or, as psychologists ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...