Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Few phrases in business jargon are as simultaneously revered and vacuous as "go-to-market strategy" (GTM). A GTM strategy involves identifying your target market, crafting a value proposition, ...

Spend a minute searching online, and you’ll find hundreds of go-to-market strategy articles, templates, tips and tricks. Lists of best-practice recommendations abound. The plethora of information, ...

ZoomInfo reports that 63% of corporate strategy value doesn't materialize due to execution gaps, costing $2 trillion in lost ...

BETHESDA, Md.--(BUSINESS WIRE)--A new independent survey revealed that Generative AI is revolutionizing sales and marketing across technology companies by enabling highly personalized customer ...

IT vendors and solutions providers of all stripes need to pay attention and align their strategies as the government changes how its buys products and services, writes immixGroup's Tara Franzonello.

Kitric Kerns, a seasoned product strategy and digital innovation leader with a track record at global brands, today announced the launch of Kerns Dynamics, a specialized advisory practice. The firm is ...

Launching a new product/service, introducing an upgraded one or entering a new market is challenging. Therefore, companies require a full-fledged plan or a go-to-market (GTM) strategy to corner ...

In 2023, associates and partners at Waveup reviewed over 300 pitch decks, from pre-seed to Series C. In every other deck we’ve examined, one of the most crucial slides — the go-to-market (GTM) — has ...

This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you could accurately know ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Calix, Inc. (NYSE: CALX) announced that Orange County Fiber (OC Fiber) has transformed their go-to-market strategy with residential offerings that enhance ...