The traditional marketing and sales funnel has long been accepted as the optimal method for inbound customer acquisition. Brands look to leverage many tactics to fill the top of their funnel with as ...

The marketing funnel, otherwise known as the sales funnel or customer journey, is a path or way that potential customers take that contains stages from initial awareness of a product or service to ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...