Ad tech M&A is heating up again – specifically in connected TV land. On Tuesday, TV-focused demand side platform Madhive announced its acquisition of Frequence, an omnichannel marketing platform with ...
Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and ...
Frequence, a leading provider of omnichannel ad sales enablement and workflow software for audio, display, and out-of-home ads, has been acquired by Connected TV ad specialist Madhive. The merger aims ...
MOUNTAIN VIEW, Calif., Aug. 09, 2023 (GLOBE NEWSWIRE) -- Frequence, a leader in advertising sales automation and workflow software, announced today a suite of sales activation and reporting features ...
Local connected TV ad tech company Madhive has completed its purchase of omnichannel ad sales enablement and workflow software company Frequence. “As a result of this transaction, local media markets ...
NEW YORK--(BUSINESS WIRE)--Madhive, the leading technology company for local Connected Television advertising (“CTV”), today announced a definitive agreement to acquire Frequence Inc, the premier ...
As a result, the combined company will provide a client-first, streamlined, and integrated platform featuring end-to-end planning, creative production, activation, and measurement. Together, Madhive ...
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