Simplification seems to be all the rage in ad tech these days. FreeWheel thinks the best way to simplify streaming video is by fostering more direct connections between buyers and sellers. To that end ...

Doug Knopper is Co-Founder and Co-CEO of FreeWheel, an online video advertising technology company. AdExchanger.com: What are some of the key learnings that you’re bringing forward from your ...

The new research reveals that viewers across Europe have bought into streaming TV, with many now using it as their primary TV format. More than eight in 10 (83%) say they are satisfied with their ...

Media buyers now have a path to access Lionsgate’s premium streaming content across its nearly 30 U.S. FAST channels for direct or programmatic buys through the FreeWheel SSP, the world’s largest ...

The E.W. Scripps Company is partnering with FreeWheel, Comcast’s global technology platform for television advertising, to increase advertising opportunities across women’s live sports content on ION, ...

FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine When you purchase through links on our site, we may earn an ...

Comcast CMCSA-owned FreeWheel, a leading ad tech platform for television, is rolling out new enhanced capabilities to allow advertisers to transact programmatically on live streaming video events like ...

Comcast-owned streaming advertising entity FreeWheel has a new General Manager for its media management software, Strata. “By appointing a GM and establishing Strata as a dedicated platform ...

NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s ...

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem. NEW YORK--(BUSINESS WIRE)-- FreeWheel announced today that it has agreed to acquire ...