A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Focus groups are an increasingly popular method for eliciting non-material values and cultural ecosystem services (CES) in the context of studying human–nature relationships. We conducted a systematic ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Today, Pew Research Center is releasing results of 66 focus group discussions with Asian American adults. While the Center has been studying racial and ethnic identity for some time, this project ...

Transparency within biomedical research is essential for research integrity, credibility, and reproducibility. To increase adherence to optimal scientific practices and enhance transparency, we ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...