This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. 5 Gum is evolving one of its signature bits of ...

5 gum is offering hip-hop fans the chance to win a unique and retro boombox. The boombox includes a cassette with a recording by rapper J.I.D. that was “inspired by and packed full of audio references ...

Written in partnership with 5 gum How does it feel to chew 5 gum? Singer Yungblud knows, that's for sure! The "Tissues" artist, who performed last weekend at the Austin City Limits festival, partnered ...

5 gumis set to launch one of the most intimate and unconventional celebrity collaboration yet. The 5 gum x KATSEYE Senses Collection is a limited-edition series inspired by the experience of chewing 5 ...

The global girl group has created a collection of items inspired by the five senses, including their minty fresh breath in a bottle and kisses on gum wrappers Katseye is teaming up with 5 Gum to ...

Most fans dream of getting up close and personal with their favorite celebrity. With its new "Senses Collection," 5 Gum is taking that fantasy to a whole new level by using the breath of KATSEYE ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Yungblud is no stranger to a fashion moment, but for his ...

5 Gum is evolving one of its signature bits of marketing by handing the creative keys off to Gen Z TikTokers, per details shared with Marketing Dive. The Mars Wrigley brand enlisted young creators to ...

Katseye is teaming up with 5 Gum to create a series of highly personal collectibles for fans inspired by the five senses The girl group's six members, Daniela, Lara, Manon, Megan, Sophia, and Yoonchae ...