Coach.me CEO Kendra Kinnison asked me this practical question after my commencement address to the February 2023 Coach.me’s habit certification graduates. My immediate thought: That’s another great ...

Here's a sobering statistic for physicians and other health professionals. Clinical care is estimated to account for only 20% of health outcomes, whereas health behaviors and social determinants of ...

Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

What do a former smoker, a successful entrepreneur, and a champion athlete have in common? They’ve all mastered the art of iteration—the key to lasting behavior change. In a world of constant flux and ...

Correspondence to Tahlia Alsop, School of Health and Rehabilitation Sciences, The University of Queensland, St Lucia, QLD 4072, Australia; t.alsop{at}uq.edu.au The WHO has called for action to ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Illegal wildlife trade is a complex issue involving multiple actors, such as poachers, processors, distributors, consumers, policymakers, and law enforcement. Furthermore, defensive and retaliatory ...