Social media is “designed to keep our eyes on it – in order to make us look at advertisements”, said Professor Robin Banerjee, who led the research. This means “we’ve got this very, very clear pattern ...

In the modern digital landscape, the habit of endless scrolling has become a pervasive challenge. It consumes time, diminishes focus, and often leaves you feeling unfulfilled. We’ve all been there: a ...

The end of doomscrolling is nigh. Or at least, for the first time in a long time, it feels like someone in power has actually looked at our collective glazed eyes, and our reduced attention spans and ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Some are calling it the death of the infinite scroll. I ...

Have you been "doom scrolling" lately? Or is it the first time you heard about it? It turns out it's something we've all probably been doing lately. Doom scrolling, aka zombie scrolling, is a ...

The creator of infinite vertical scrolling in social media, [Aza Raskin], infamously regrets his creation that has helped to waste a tremendous amount of human attention and time on the Internet. But ...