'30 Days With The Vampire's Kiss' is a vampire-themed short drama created for the Korean market. Micro dramas are having a moment. With episodes that last barely a minute, this form of ...

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up In recent years, short dramas (mini TV series) ...

The viral short dramas are increasingly being created entirely with AI, with hundreds of new shows spun up each day.

In recent years, vertical short dramas have really taken off. These quick, captivating stories have become a favorite for many, especially as mobile devices have made it easier than ever to watch ...

What started as bite-sized entertainment for mobile-native audiences in China could now rewire the global content economy and marketers are quickly waking up to its commercial power. China's ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. TikTok is getting serious about mini dramas. It recently began testing a dedicated short drama feed in ...

In July, McDonald's China debuted its first short drama, elevating the trend of short drama marketing to unprecedented levels in the market. Short drama (or microdrama) marketing has surged in recent ...

Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...