We used to joke about how much of our media spend was wasted. Now the pendulum has swung in the other direction. In the era of digital targeting, we complain about how each campaign requirement ...

The debate around viewability has reached a fever pitch, and nowhere is this more apparent than online video. The importance of viewability— whether an ad is within view of the user when it is playing ...

The old saying “may you live in interesting times” has never felt more true. Signal deprecation remains in play, privacy considerations are part of every conversation, consumers are increasingly ...

Could Google’s embrace of attention metrics help the industry evolve past easily manipulated viewability measurement? Danny Zhu, director of digital and performance marketing at Jaguar Land Rover (JLR ...