The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Not an easy task!

The Elf on the Shelf, the magical holiday tradition that helps children connect with Santa before Christmas, is celebrating its 20th anniversary. NBC’s Joe Fryer sits down with twin sisters Chanda ...

With Christmas right around the corner, it's time to start thinking about important seasonal topics, such as presents, trees, stockings and, of course, Elf on the Shelf! This holiday activity brings ...

Streaming platforms for The Elf and the Magic Key haven’t been announced yet. Check back soon for updates on where you can watch it online.

Once upon a time, there was a young mother who had made it through her son's first five years without an Elf on the Shelf. "I'll never have one of those," she thought. "Who has time to move an elf ...