Styling your hair is a way to showcase your unique personality. Whether you have the same haircut most of your life or switch up hairstyles every month, your hair plays an important role in defining ...

Perms aren't what they used to be in the '80s. Rather than crunchy, back-combed spirals that will poof out into a frizzy ball, perms are offering easy beach waves that look air dried and salt-sprayed.

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

OnMilwaukee's senior writer Molly Snyder got a perm without having to time-travel back to 1987. Here's how it turned out. I got a perm – as in a permanent wave for my hair – without having to ...

As a woman of the millennial generation, I cannot relate to perms personally. What I do know about them is what pop culture tells me. The voluminous look ran the ‘80s—the bigger, the better—and it was ...

Ever get a blowout and wish those loose, soft curls would last forever? You're not alone. Now some women are turning to perms — yes, perms — to get beachy waves that rival Gisele Bündchen’s, and some ...

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...