“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. As the IAB admits in the standard: “Media targeting has gotten much, ...

MDC’s media buying arm, Varick Media Management, unveiled a dynamic creative solution called Pictor on Thursday, an HTML5 ad builder that uses audience and campaign data to adjust the ad unit creative ...

As forward thinking as the digital media landscape is with its audience-driven approach to programmatic, it falls flat with real-time message delivery. The industry needs to open its arms to dynamic ...

Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

In the current economic climate, it is more important than ever for a brand’s advertising budget to be fully used and optimized However, for an ad to truly make an impact and be memorable, it must be ...

Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Historically, creative agencies have been exceptional at finding the message, and ...

I’m often asked whether it is better to change an ad to fit an audience, or to change an audience to fit an ad. Many in the online advertising industry are familiar with the concept of dynamic ...

Pune, Jan. 12, 2023 (GLOBE NEWSWIRE) -- Global Dynamic Creative Optimization (DCO) Market 2023-2029 [New Research] research report offers an in-depth analysis of market size, share, drivers, ...

Opportunities in digital creative services include leveraging advanced data analytics and immersive storytelling to enhance brand engagementDublin, Aug. 13, 2025 (GLOBE NEWSWIRE) -- The "Dynamic ...