Elicitation is a technique to obtain sensitive information without asking direct questions. Direct questions trigger defensive responses to protect information people would prefer to remain unsaid.

Cognitive dissonance is what happens when a person holds two sets of beliefs at odds with each other. The human brain doesn’t like logical inconsistencies, so someone experiencing cognitive dissonance ...

Behavioural finance challenges the long-held assumption that investors are consistently rational. Decades of research now ...

4."When the pandemic started, a friend of mine got really obsessed with the fact that you can't leave your home or go near people without a mask — but it never reflected in his own actions. He judged ...

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The holidays can be joyful, but social pressures, clashing cultural and family traditions, overeating and overspending invariably also leave many of us with a “cognitive dissonance hangover” once all ...

Conservatives who engage in political discussions online, especially via social media, are frequently discounted by their elitist counterparts with allegations of “cognitive dissonance.” Yet, what’s ...

New research has deepened our understanding of why pescetarians choose to eat fish but not the meat of land animals. The perceived distance between marine life and participants in the study was a key ...