Despite making up nearly 14% of the U.S. population, Black professionals account for only about 7% of the marketing and advertising workforce—and just 5% of leadership roles. That disparity hasn’t ...

In a world where algorithms can dictate the fate of a brand overnight, the role of a digital marketing agency has never been more vital—or more complex. Gone are the days when banner ads and email ...

First, get clear on your goals. For an agency to be successful, they need to have one clear guiding light to follow. Conflicting goals for marketing campaigns are common (even expected), as each ...

The local marketing and communications sector has seen an uptick in M&A activity in recent years. During 2025 alone, ...

Kristopher B. Jones is a serial entrepreneur and investor. Kris is the founder of 2020 SEO Agency of the Year Finalist LSEO.com. Running a digital marketing agency is a funny thing. Your whole job is ...