Budget-related errors can drive costly credits and adjustments, making them a critical roadblock to agency profitability. - Agencies spend an average of 76 hours to launch new clients, and for one in ...

The partnership will focus on scaling G Adventures’ digital advertising strategy across North America and international markets, with an emphasis on performance-driven campaigns. Propellic has built a ...

Generative AI advocates hype the technology’s ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The ...

GroupM entered into two deals with DoubleVerify and AdSafe that will allow its media agencies to definitively verify that their clients’ digital ads run in the right place and at the right time. The ...

In a recent interview with Campaign, Martin Sorrell, founder of S4 Capital, said that big tech plaforms such as Meta and Google are getting closer to clients, edging out the need for agencies. He ...

UK- and US-based performance agency earns elite recognition for outstanding client growth, certified expertise, and ...

A Belfast-based digital advertising agency led by South Derry sisters Aedín O’Neill and Sinéad McElhinney has won its sixth national award in seven years, after taking home Best Local PPC Campaign at ...