The forms of electronic communication that individuals and companies use to share information with friends, colleagues and customers. Considered the dominant public forum today, a primary feature of ...

Recently a brand manager asked me: "I know this is a stupid question, but what is Social Media?" To echo the old adage, there are no stupid questions -- just stupid answers. As such, I can offer ...

The name users assign to their social media accounts, which are their identity to everyone on the social network. Social media names can be regular names such as Mary Jenkins or a made up name such as ...