When is a database not a database? When it is a spreadsheet. What do spreadsheets have to do with databases do you ask? Spreadsheets are actually very rudimentary databases and, while not advisable, ...

In the world of tech and innovation, there's a perception that new and disruptive technologies originate solely from a select group of tech elites in Silicon Valley. While this is an obvious ...

This post is one of a series that introduces the fundamentals of NOSQL databases, and their role in Big Data Analytics. What is an XML database? XML databases use XML to model and query data. XML is a ...

It’s a common mistake: a company puts a poorly performing database on larger and larger servers, throwing more and more money away while making the same mistakes, but the database never gets any ...

When databases became available for the personal computer in the mid-1980s, they quickly gained a mystique as the ultimate productivity applications. Despite their widespread use, in some ways they ...

Marketer-turned-consultant-and-instructor Pegg Nadler, proprietor of Pegg Nadler Associates Inc., has seen first hand the response-boosting effect database marketing can have on direct mail efforts.