A recent ad campaign launched by Dairy Queen was pulled after it was received as coldly as the blizzard treats the company is famous for. The campaign was designed around the concept of guilt-tripping ...

Having just launched a new marketing campaign (in advance of the summer ice cream season), Dairy Queen may be having a bit of trouble resonating with the younger demographic. According to YouGov ...

The latest ads, starring Queen Latifah, use humor to try to plaster over some real cracks in the dairy industry’s foundation. The Queen Latifah ad addresses the concept of “milk shaming,” the practice ...