People often assume that customer service performs a “support” function in a business, not a “sales” function. But every time customers are on the phone with your customer service people, this is an ...

Owners of plumbing and mechanical service companies often pour significant effort into winning new business. Yet customer retention—getting those same customers to choose you again and again—is ...

For much of the past decade, e-commerce growth followed a predictable playbook. Brands prioritized customer acquisition at ...

In the age of digital connectedness, consumers have come to expect efficient and personalized interactions with brands. Most customers are more than happy to take their business to brands that deliver ...

This article will look at the ways that AI-based marketing can improve the customer experience while increasing customer retention. AI-based marketing enables brands to personalize the customer ...

Retaining existing customers is essential for small and mid-sized businesses where resources are often limited and every loyal customer can have a disproportionate impact on profitability. While ...

Sales are projected to fall in the second of the half of the year, and dealers need to seek ways to optimize operations, reduce costs, and improve customer satisfaction. While much attention is often ...

Insurance agencies can represent a number of products including home, life, auto, business and health insurance. Insurance companies make their money by selling insurance policies and collecting ...

Quality of work and customer experience are more likely to drive vehicle service customers to return to a dealership for future maintenance and repairs than price, according to a survey conducted by ...

Opinions expressed by Entrepreneur contributors are their own. What if your customers decided to stay with your brand, totally ignoring your competitors? What if they not only stayed but also started ...

From Zoom meetings to high-definition (HD) video streaming and everything in between, consumers today depend on their mobile phones more than ever before. To understand how mobile usage has evolved ...

Perhaps mirroring consumer and automaker uncertainty about the slow pace of electric vehicle adoption, nearly half of executives and fixed operations leaders from a cross-sample of auto dealerships ...